Directed by Three21 Media’s latest acquisition Jake McAfee:

I’m proud to say that this is the first of many productions I’ll be introducing under the banner of my new home, Three/21 Films. The concept for this Adidas Original spot was spawned from the understanding that Hip Hop will never die. From Hip Hop’s birth in the late seventies to now, the game, energy and freedom of expression remains the same. Kids always come up with new ways to express themselves. There’s a YouTube movement where kids video tape themselves dancing or better yet “Get’n Lite”. They then post those clips on YouTube and watch the number of view hits rise. In my opinion, Adidas Original and the dance expression by Hip Hop’s youth go hand and hand. This spot, I hope, reflects that.

PREVIOUS: Young Jeezy x Missy Elliott x Russell Simmons x DMC x Method Man x Redman – Adidas Originals House Party (Video)

For those who can’t get the Yeezy’s dropping this weekend, or for those who want to dumb down their feet, this one’s for you.

Nike Dunk > Jordan > everything else.

To celebrate 60 years of the original three stripes design, adidas’ new advertising campaign is featuring everyone from Kevin Garnett to David Beckham to… Redman? Pretty dope concept, though. “The Invitation” is above, check out “The Game” (no Jayceon) and “The House Party” (no Kid n’ Play) under the cut.

“The Game”

“The House Party”

I’m making this post for two reasons. One to congratulate both the Men’s & Women’s USA Basketball teams for taking the gold in this years Olympics. The Men’s final game was really dope. I’m glad I stayed up to watch it. Talk about intense! Leave it up to Kobe to take over the 4th quarter though! Now onto reason 2. I used the image above for a reason. Anything seem weird to you (click for larger version)? Yes, Coach K is sitting down while his team is standing. And yes, the tall to small line up is messed up with Howard up front. But can you guess why those things are occurring? Hit the jump for some interesting details…

Here’s a hint: Guess who’s the one player on the USA Basketball team who isn’t sponsored by Nike. Yep, Dwight Howard.

Coach K is sitting. When a team stands, a coach normally stands. Why is this significant? Because Coach K’s left foot just happens to be blocking the adidas logo on Dwight Howard’s left foot.

Every player is in height order, with the exception of Dwight Howard and Chris Bosh … What does this allow for? It gives Howard an excuse to hold the ball and be the only player to not have his hand behind his back. This conveniently helps Howard cover the Nike logo on his shorts – SportsBiz

So, in other words, it’s a double block. Howard’s blocking the Nike logo for Adidas, and Coach K is blocking the Adidas logo for Nike.

Nike claims that this was all pure coincidence, but you’d have to be a moron to believe that. This photo was clearly set up so both shoe companies blocked each other out.

Also let’s keep in mind Nike spends hundreds of millions of dollars on these guys and they sponsor USA basketball, so there’s no way they want another company’s shoe appearing in a picture like this.

By the way, you may be wondering then why Dwyane Wade, who wears Converse, doesn’t have his shoe covered. That’s because Nike bought Converse for $305 million in 2003.

There’s no hiding from this, Nike. You’re clearly guilty here, you greedy pigs.

All credit goes to my man Ron for showing me the link.